On YouTube it doesn't say where it came from, doesn't say the station, might be someone that just wrote—maybe even misspelled his name. So it's very hard to figure out—where did this come from? Did someone make this? Is this from a station? You can sometimes look for the logo but it's very hard to know, is this from 2008 or 2012? On YouTube very hard to know. Internet Archive tells you exactly: station, day, time, this is when it was said. ... giving people access to, "Where did this come from?" and, "What's the original space?" is really important.

The prototypical example, which I'm sure we'll see a lot of with these new tools, is a lot of people contradicting themselves—politicians in particular. It shouldn't just be Jon Stewart that has the ability to call people out on these contradictions it should be something that is open for everybody to participate with

To have the same ability to interact and kind of write into the visual record and speak with video, as Jon Stewart does, and as people with huge production departments do. Until now it's been completely impossible, I mean, we could dream about it, but without a resource like the TV News Archive, and the research service that's come along with it, it just simply wasn't possible.

To be able to come up with different examples of good techniques and skills that are used in the creation of news and maybe ones that are not so good in order to show that journalism, and particularly broadcast students, good and bad examples of modern techniques. Similarly for strategic communications students this could be used to show how a press release is turned into a piece of news that could show their client, favorably or unfavorably

We just haven't been able to evaluate broadcast medias fully, as we would like to, and to be able to critique it and really fully analyze their role and their very, very important role in our democracy and this will offer us a quantum leap in the tools in being able to study that. So it's important.